Introduction The saying, “You never get a second chance to make a first impression-Oscar Wilde-applies to your website! According to Forbes, users judge your website in just 50 milliseconds, leaving you very little time...
Introduction Your Website’s Key Performance Indicators (KPIs) are the essential metrics to evaluate the performance and effectiveness of your business’s online presence. Understanding and analysing these KPIs will help you identify areas for improvement,...
Introduction Building a good marketing (or go-to-market) strategy for a brand or offer requires a good understanding of your target audience, which can be marred by improperly done audience research. In this short post,...
