Copywriter For Website Content: Key Factors to Consider Before Hiring One
Introduction
If you’re operating a B2B business, your website is often the first impression potential customers have of your brand and contributes to whether they’ll work with your company or not
A well-written content can engage visitors, boost conversions, and improve search rankings.
However, hiring the right copywriter for website content requires careful consideration and a good understanding of the differences between web content and web copywriting
6 Differences Between Web Copywriting and Web Content Writing
Web copywriting and web content writing are both essential components of online communication, but they have distinct characteristics and different purposes.
Let’s discuss some of the key differences between the two:
1. Difference In Purpose:
- Web Copywriting: aims to persuade the reader to take a specific action, such as is seen in landing pages encouraging readers to make a purchase, sign up for a newsletter, or contact a business.
It is often associated with marketing and sales.
- Web Content Writing: often aims to inform, educate, or entertain the audience.
It focuses on providing valuable information, building brand authority, and engaging readers such as is seen in blog posts.
2. Differences In Tone And Style:
- Web Copywriting: The tone is usually more direct, persuasive, and action-oriented.
It often includes calls-to-action (CTAs) and is designed to drive conversions.
- Web Content Writing: The tone is generally more informative, conversational, and engaging.
It aims to build trust and establish a connection with the audience.
3. Differences In Content-Type:
- Web Copywriting: Common examples include product descriptions, sales pages, landing pages, email campaigns, and advertisements.
- Web Content Writing: Examples include blog posts, articles, how-to guides, FAQs, case studies, and whitepapers.
4. Differences In SEO Focus:
- Web Copywriting: While SEO is important, the primary focus of web copy is conversion rates and driving sales.
Keywords may be used strategically to attract the right audience, but the emphasis is on persuasive language.
- Web Content Writing: SEO is at the cornerstone, with a focus on using keywords naturally to improve search engine rankings and attract organic traffic.
The content is often optimized for readability and user engagement.
5. Differences In Length And Structure:
- Web Copywriting: Typically shorter and more concise, focusing on key selling points and benefits.
It often follows a structured format designed to lead the reader toward a specific action.
- Web Content Writing: This can be longer and more detailed, providing in-depth information on a topic. Usually, they include subheadings, bullet points, and other formatting elements to enhance readability.
6. Differences In Metrics For Measuring Success:
- Web Copywriting: Success is measured by conversion rates, click-through rates (CTR), and sales metrics.
- Web Content Writing: Success is measured by engagement metrics such as page views, time on page, social shares, and comments.
While both types of writing are crucial for a successful online presence, the terms copywriter and content writer are often used interchangeably and complement each other within a broad digital marketing landscape.
The differences above should give you an idea of what service/skill set is required for the specific pages your business needs.
Now let’s discuss the key factors to keep in mind to hire the right copywriter for your website content
Key Factors To Consider To Hire The Perfect Website Copywriter
1. Check For An Understanding of Your Industry
Not all copywriters will have experience writing web content in your specific niche.
While you may choose not to be strict with this, a writer familiar with your industry will be better suited to writing your content as they’ll have a prior understanding of your target audience, terminology, and market trends.
Look for a copywriter who has written web content for similar businesses or can quickly grasp new topics.
2. Check For SEO Expertise
Great website content isn’t just engaging—it also needs to be optimized for search engines.
A skilled copywriter for website content would know how to incorporate relevant keywords, write compelling meta descriptions, and structure content for SEO without making it feel unnatural.
3. Explore Their Portfolio and Writing Style
Before hiring, review their past work.
A professional website copywriter will have a portfolio of web content showcasing different writing styles and tones.
Ensure their writing aligns with your brand voice—whether it’s professional, conversational, or highly persuasive.
4. Confirm Their Ability to Write for Different Pages
Website content includes more than just blog posts.
A good copywriter should be able to craft persuasive homepage copy, service pages, landing pages, and product descriptions.
Each type of content requires a different approach and structure.
5. Check For Their Understanding of User Experience (UX)
Website content should be easy to read and structured for online users.
A great copywriter knows how to use headings, bullet points, and clear language to improve readability and keep visitors engaged.
6. Check If They Enjoy Research and Have Storytelling Skills
Effective web content requires research to ensure accuracy and credibility.
Beyond facts, storytelling can help create a stronger emotional connection with your audience.
Find a copywriter who can blend both elements seamlessly.
7. Turnaround Time and Reliability
Timeliness matters, especially if you’re launching a new website or updating existing content.
Discuss deadlines upfront and ensure the copywriter can deliver quality work within your timeframe.
8. Make Sure Pricing and Budget align
Copywriting rates vary based on experience, project complexity, and word count.
While budget is important, remember that high-quality content is an investment that pays off in engagement and conversions.
Avoid going for the cheapest option if it compromises on quality.
In Conclusion
Hiring the right copywriter for your website content can significantly impact your brand’s online presence.
By considering experience, SEO knowledge, writing style, and reliability, you can find a professional who delivers content that resonates with your audience and supports your business goals.
Ready to hire a website copywriter? Reach out to Temitayo