Introduction The saying, “You never get a second chance to make a first impression-Oscar Wilde-applies to your website! According to Forbes, users judge your website in just 50 milliseconds, leaving you very little time...
Introduction Your Website’s Key Performance Indicators (KPIs) are the essential metrics to evaluate the performance and effectiveness of your business’s online presence. Understanding and analysing these KPIs will help you identify areas for improvement,...
Building a lead generation system is relatively easy, and thanks to PPC, getting eye traffic to your ads is also easy, the spotlight often falls on how many leads you can convert to buying...
Introduction Building a good marketing (or go-to-market) strategy for a brand or offer requires a good understanding of your target audience, which can be marred by improperly done audience research. In this short post,...
I’ve played a key role in driving direct response marketing, structuring web content, copywriting, and generating traffic through SEO for a no-code web design agency that consistently closes over $50,000 in deals each month. ...
Introduction According to Forbes, the average internet user judges your website in as little as 50 milliseconds, meaning you have very little time to convince the customer of your prowess, your unique offer, and...
When showcasing the price of your SaaS product or service to potential customers, it might seem counterintuitive, but mentioning your competitors can be a surprisingly effective strategy. As a SaaS business, B2B company, or...
Introduction When we think of Search Engine Optimization also known as SEO, Google is the first platform we think of, for those in the US and UK, bing may also surface However, the way...
Introduction According to Search Engine Journal, One-third of mobile searches are location-based, and the percentage of all trackable website traffic that comes from organic search is 53%. However, Moz shared Jumpshot’s data that shows...
Introduction If you’re interested in marketing with social media, you’re in the right place! Social media marketing involves using platforms like Facebook, Instagram, TikTok, and YouTube to increase brand awareness, drive website traffic, generate...
Like many of you, I was surprised by the sudden increase in short-form videos in the past few years. Platforms like TikTok , YouTube Shorts, and Meta ‘s Reels rapidly changed how we consume...
