Google Ads

I designed ads to cater to different stages of the client acquisition journey. Using a blend of video ads with broad targeting, app promotion ads and display ads with a more data-driven strategy. 

Meta Ads

Meta ads was focused on the awareness stage and consideration stages of the customer acquisition journey, with reach goals and carousel ads.

Email Marketing & Copywriting

Email re-marketing was done using Mailchimp. We built customer journeys, custom email designs/templates for the welcome email series, abandon cart series and series for repeating purchase customers

Social Media Marketing

Social media marketing strategies involved using Facebook & Instagram and TikTok, which were the platforms of the buyer persona. However, I included LinkedIn as a platform for a different customer segment.

Copywriting

This includes UX copywriting, for the suite of applications, Website copywriting for the web and landing pages, and brainstorming web content for client acquisition and funnel purposes.