Introduction
If you’re building a brand and wondering how to go viral on social media, you’re not alone.
Virality often feels like luck, but there are patterns you can study and apply.
That’s why we’ve been running surveys across different social platforms, asking marketers, ghostwriters, and creators what they believe are the key elements of a viral post.
In this article, we’ll share those findings and update this post as we continue our research.
How To Create A Viral LinkedIn Post
We ran a poll, asking a LinkedIn community of 600+ marketers & ghostwriters what they think are the most important elements of creating a viral LinkedIn post… and here’s what they shared:
Almost 5 out of 10 (48.5%) of our respondents said a viral LinkedIn post must have a great hook
6.1% of respondents said content newness & freshness is more likely to make a LinkedIn post go viral
3% believed content visuals (images & videos) are the critical elements of creating viral LinkedIn posts
12.1% of respondents each said trendiness & perceiving the source of content as an authority are vital to creating a viral post
15.1% believed inculcating engagement triggers within the post is vital to creating a viral post
3% believed the time of posting also contributes to virality
In summary, from our survey, a larger portion of what makes a viral LinkedIn post, according to marketers, is:
- the post’s hook, (48.5%)
- using engagement triggers (15.1%)
- writing on a trending topic (12.1%), and
- building trustworthy authority (12.1%).
