YOOLA LABS CREATIVE AGENCY
CASE STUDY
Client At A Glance
CLIENT NAME
Yoola Labs
PRODUCT & SERVICES
Creator Growth & Monetization
COMPANY SIZE
10 – 99 Employees
LOCATION
Yoknaem Illit, Israel
Overview Of Services Rendered
Email & Affiliate Marketing 05
Web Content Writing Service
Objective
Our focus was to build and establish the web presence for Yoola, upgrading it from a single web page business to multiple high-level pages showcasing what the agency has to offer to creators across the world.
STRATEGY
With internet users’ attention spans down to 8 seconds, I crafted concise, impactful copy to convey Yoola’s message.
Each page was structured with SEO-focused keywords and optimized for readability and engagement.
EXECUTION
I recommended Webflow for site development, managed content layout, and facilitated hiring a UI/UX designer.
I track web activity using Google Search Console, GA 4 and customer journey with Hubspot Analytics
BUILDING AN ONLINE PRESENCE?
Do you have an established or new brand?
I’m happy to discuss a custom-tailored web copy and content strategy for your brand
Social Media Management
Objective
We aimed to develop a consistent social media content strategy for Instagram and LinkedIn, tailored to the creator economy and the Nigerian market. The aim was to enhance brand perception and support the outreach and B2B sales team.
STRATEGY
I led content ideation for social media, focusing on optimizing posting times and creating engaging Instagram Posts, Stories and LinkedIn posts.
EXECUTION
We focused on Instagram and LinkedIn, and this approach supported Yoola’s entry into the Nigerian and Indian markets through B2B partnerships
NEED SOCIAL MEDIA MARKETING STRATEGY?
Are you looking to attract and engage your target audience through social media?
Let’s discuss some approach.
Ghostwriting
Objective
We sought to build the LinkedIn presence of Yoola’s CEO, Yury Smagarinsky, and establish his influence within the creator economy and related fields in artificial intelligence.
STRATEGY
I maintained a consistent posting schedule, sharing timely and relevant insights on trending topics in the creator economy and artificial intelligence
EXECUTION
I engaged with other experts, contributed to collaborative articles, and created thought leadership posts to position Yury as a voice of authority.
LOOKING TO BUILD A PERSONAL BRAND ON LINKEDIN?
If you’re looking to build a personal professional brand on Linkedin, or social mediums relevant to your industry, let’s discuss the best strategy
Event & Affiliate Marketing
Objective
The Yoola Creator Summit was designed to officially mark Yoola’s entry into the Nigerian creator market.
STRATEGY
I developed an attendee acquisition and lead-capturing strategy for the exclusive Yoola Creator Summit.
I created a public event page detailing future events, asking visitors to request an invitation, and wrote the dedicated event booking page.
EXECUTION
I routed traffic to the event page via Instagram, LinkedIn, and flyout forms on other web pages.
I also designed an email marketing drip campaign and SMS reminders, sent at optimal times to maximize creator attendance.
Let’s Talk
Let’s discuss strategies to replicate any of the services listed above for your brand