
Explore 12+ lead magnet ideas to attract marketing & sales-qualified leads If you run a web design agency building web & mobile apps without coding.
Free ideas to attract leads from my experience working with web design agencies across social content strategy, web content structuring & strategy, conversion rate optimization & lead generation services
Cuts across
When I worked with a no-code web design agency, we produced a lot of content, but only a small percentage of our web traffic converted into leads.
That changed when we created a highly targeted lead magnet tailored to high-value clients, and it led to our first $100k revenue month.
From my experience, I learnt that not many agencies create lead magnets at all, and only a few have useful ones. I learnt that the usual eBooks aren’t enough anymore, especially when you offer premium services like custom Bubble apps, Webflow websites, or full MVP development.
That’s why I curated this list of powerful, strategic lead magnets — crafted to qualify leads, deliver real value, and subtly position your agency as the expert.
Inside, you’ll find lead magnets grouped by type, along with insights into how they work, who they’re for, and why they convert.
Each idea is designed to attract leads who are already looking for web design help. When used right, these magnets build trust and position you as the go-to expert!
That would be great! This list contains details that can help you refine it, improve conversions, or create a second magnet that speaks to a different type of client or service.
Yes. Just drop your email and I’ll send the guide straight to your inbox. I may also notify you about other valuable resources you may find useful.